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billmcgowan
Innovative solutions for business and community
Whether you're a brand, a local business, or a not-for-profit, fresh thinking across your operation is crucial.
Often though, organisations struggle to make time for innovation. They get caught up in the daily grind, leaving themselves vulnerable to under-performance.
With my input, time-pressed organisations can identify and implement big ideas that deliver measurable improvement and success.
My work ranges from creating digital mobile ad campaigns for McDonald's to developing a marketing strategy for an Indian Street Food start-up to providing Sky Sports TV with an innovative viewer experience to helping the Salvation Army source ethical PPE.
I offer clients a wealth of innovative thinking, crafted from a successful career working across a wide range of sectors for and with organisations large, small, public, private, and not-for-profit.
My areas of specialism are marketing (strategy, comms, digital, advertising), sales (team building, prospecting, target achievement), and operations (purchasing, productivity, cost-efficiency). I have a particular interest and belief in using attention-to-detail and differentiation in the quest for increased success.
The majority of my client work comes through recommendations, and always start with a discussion about current objectives, which I then respond to with proposals for achievement.
For an initial confidential discussion please call 07770 926895 or email bill@billmcgowan.co.uk
PPE disposable gloves buying group
Having assisted a number of care service providers and charities on PPE procurement, I set up a buying group to source ethically produced and priced disposable gloves - which are now also used by hair/beauty salons, tattoo studios, cleaning businesses, and garages.
Redesign of Cumbria Business Awards
Marketing consortium for promoting UK products and services in the UAE.
Digital mobile ad campaigns for the UK's biggest retailers.
Sales promotional campaign for retirement living development
Sales training modules for Coca-Cola's regional sales teams.
International jewellery brand buying events.
Marketing programmes for the UK and Ireland's largest independent jewellers group.
Development of player nationality ID graphics for Sky Sports.
Multi-platform content campaigns.
Expat information hub
Sales promotion voucher scheme to drive increased customers and sales to businesses in UK cities and towns.
Sales promotion voucher scheme to drive increased customers and sales to businesses in UK cities and towns.
Sourcing of guest speakers for business events.
School meals redesign and launch
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